Google reveals the new logo for the company

Just a month after announcing a major restructuring that will give birth to a new parent company, Alphabet, Google officially revealed its new logo. The largest subsidiary under the new firm name will be the core Google sear ch and advertising business, which will continue to house Android, Maps and YouTube. Over the year s, the tech giant has tweaked its official logo at least six times. Google last updated its logo in September 2013. Some of the features in the letter s are smoothened by the change that form the well-known colorful logo spelling out its name. The logo also strikes a similar resemblance to the logo of Alphabet. The word mark of Alphabet has a similarly plain look , and this update makes the two companies? design language fall inline with each other. So, why was the change needed? One key challenge for the designer s, it said, was to refine ?what makes us Googley?. The tech giant said that in the past, a desk top PC was the only device through which you could reach Google. However, these days people interact with Google products across m any different platform s, apps and devices and sometimes through all of them in a single day. One expects Google to be at Google writes that its new logo is meant to reflect ?this reality and [show]you when the Google magic is working for you,even on the tiniest screens.? The new logo is still a colorful typographic that features six simple letter s on a plain white page. Google would be replacing the little blue ?g? icon that you see on browser tabs with an upper case ?G? that matches the new logo.